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Survey On Mobile Services: Pakistan Edition

phone pics

In a survey we recently conducted, several statistics regarding mobile network providers were obtained. Ufone emerged as the most popular provider followed closely by Mobilink. 69% of customers preferred prepaid billing over postpaid, and 54% of users were on some kind of package plan. 50% of users had remained loyal to their network provider and a majority of these users had been using their network provider from 1 to 5 years. Customers ranked their provider’s prices, network coverage, customer service and advertisements (all factors that contributed to which network they chose) – with prices emerging as the most important factor. 78.8% of users stated that advertisements were the least important factor in choosing a provider with one user claiming, “they are ridiculous and annoying”. 87% of users were content with their current providers and the 13% who weren’t wanted to switch to ZONG for its 4G and cheap prices. For further information check out this (very interesting) info-graph summarizing the findings from the survey.

Infograph survey

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